After a hugely successful 2012 which yielded Freescale Japan an incredible ROI in direct new business of selling cold, hard, real microchips and sensors, we elevated the program to SUPER GT GT300 for 2013.
Here's a quick overview of the OGT! Racing program.
Our sponsor-base increased - Freescale, Marubun, Avnet EM, Toyotsu Electronics, and Tokyo Electron Device and we alternated the main sponsor branded between all of our sponsors on a per-race basis based on race location and sponsor customer bases geographically.
Partnering with apr Racing Team, we became the first team in Japanese GT history to field both a Nissan and a Toyota, as our sister car became the Toyota Prius Hybrid - an interesting racecar with a body of a Prius powered by what is essentially an IndyCar engine in the middle of the chassis.
We expanded on all fronts, including a series sponsorship of the SUPER GT racing series itself.
In September, for the Asian Le Mans series round, Freescale held a Technology Event with thousands in attendance: http://supergt.net/news/single/14497
Our hospitality, which could hold up to 80 people per day in 2012, was expanded to accommodate over 120 people per day.
As a result, we hosted nearly 1,100 people and over 700 Freescale customers over the year. Executives from companies like Toyota, Nissan, Honda, Keihin, Denso, Mitsubishi Electric, Toshiba, Hitachi, NEC, Alps, Panasonic were a common sight.
Research and Development
The video is in Japanese but is relatively self-explanatory. The end-result near the end of the video is pretty interesting.
Here's an onboard video from the Suzuka test with our Freescale OGT! Racing #30 NISSAN GT-R GT3 NISMO car:
The media coverage also grew with the R&D program getting picked up in over 20 newspaper articles and hundreds of locations online.
Our press conferences were always packed:
The mega Designing with Freescale event we hosted during the Asian Le Mans series race at Fuji Speedway was fantastic - pairing motorsports, R&D, and freescale seminars for our customer engineers, with tons of activities for the entire family to enjoy.
The Corporate Holiday Greeting video for Freescale Korea & Japan
The OGT! Racing (One Great Team!) facebook page has all the content that was continuously updated throughout the 2 years of the program. I really recommend you check it out - many more photos, videos, and overall information: https://www.facebook.com/ogtracing